Webmaster google guidelines. 

Key points of web master guidelines: 

Syndicated content-

Syndicated content is content which is copied from another website, some sites copy content which stays on topic, but they don't add any of there own value. Other sites copy completely random and irrelevant content to increase their search traffic. Scrapped content alone, even high quality content, does not add any more value to your users. 

Affiliate Content-

Similarly, if your site participates in Affiliate programs make sure your site adds value and gives the user a reason to visit your site. An example of a high quality affiliate site would be a bicycle blog with original reviews and commentary. 

An example of a low quality affiliate site would be a bicycle blog that only uses copy product descriptions, accompanied by affiliate notes. 

Doorway Sites-

Doorway sites are created purely to another website and often try to crowd the search results for a particular term or phrase. This provides the user with a poor experience as more than one search will ultimately lead them to same site. 

A violation of the web master guidelines can negatively impact your performance in our search results and in some result can result in removal from our search results. Our primary goal is to serve users with high quality relevant information.

These guidelines are in place to ensure a good user experience so its worth your time to give them a thorough reading. 

Design and Content Guidelines. 

  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

  • Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.

  • Keep the links on a given page to a reasonable number.

  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.

  • Make sure that your <title> elements and ALT attributes are descriptive and accurate.

  • Check for broken links and correct HTML.

  • If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

  • Review our recommended best practices for images, video and rich snippets.