My initial, unqualified view was that there is a problem related to people's perception of the risks of some kinds of cancers, in particular skin cancer, from my own anecdotal experience. It didn't take very long to find an article reinforcing this viewpoint.
My second view was that I suspected that there would be a significant proportion of the population that
a) Didn't check themselves regularly for lumps, check their moles and other less-well-known risk areas for signals of problems.
b) If they did find something not quite right, the chance of them seeking professional medical advice were slim and that the rates for the population would be low.
ASIDE: The research was from the British Skin Foundation and was only published by the HuffPo.
My initial thinking was that an app could work to break down some of these barriers in a number of ways.
How would it work?
A user will register in the app and login.
The user will be able to add their friends as contacts from the list of users.
The user can capture a photo or video of the problem area.
The image is stored locally on the users device.
The user can send the image or video to a selection of their friends list as they see fit.
A friend will receive a notification that they have received a message from the user.
The friend will view the message containing a photo or video.
The viewing of the photo/video is time limited.
The friend will be invited to provide a form of simple feedback to the user "Check it" or "Look's Fine" (or something to that extent).
The image or video is removed from the Friend's inbox
If sent to multiple people, after the final friend has viewed the image, the image is destroyed on the server, unless...
The user opts in to a program for Lumpy to keep images and meta information (votes from friends), but remove the relationship between the image and the person, for the purposes of research (another post on that to come..).
How will this help?
1. As a way to seek external advice about an area of concern, with minimal friction / commitment and maximum privacy protection.
2. Using social / peer pressure for follow up actions.
3. To learn from the images, using machine learning techniques, as a predictor for risk areas from photographic samples.
Designing the App
Initially, I'm going to start with primarily standard iOS7 UI components and gradually customise them and add more complex UI functionalities. Here goes....