Your direct line to every user for product feedback, onboarding, and communications.
Get live insight into who is using your product, and how, and send targeted, personalized messages that drive conversion.
I't has now been put upon me to dive into the world Intercom by @R3trosteve. His words precisely.
"your destiny for the foreseeable, will be to become the master of Intercom.io".
Using Intercom should stretch my abilities in design, communication, user engagement, marketing and analytic's.
Before I I have been able to sign up or log in, I have been reading thorugh their blog posts at docs.intercom.io and insideintercom.io.
Docs.intercom.io is used as a guide and a place that you can visit for tips and guidance on using the tool to the best of its capabillities.
Whereas, inside.intercom.io is all about blog posts, and introducing new employees, new features and other various topics that go on within Intercom.
Over the next week or so I will be diving deep into this program learning about it more and being able to discover what it's all about.
So today I signed up to Intercom to discover what it does and have been going through the tour which is set up on the site to help you understand a little bit more about various features.
This image shows the start of the product tour which takes you through various factors and features of Intercom.
Each box just describes what the feature does and then follows with an example to show you what they mean.
This is the most basic way of coaching someone through something new and something that I have delivered myself many of times.
There are several feature's which it take you through describing each part and again giving an example to help you learn it better. Any time you feel that you might need some help you can always go back to the tour by clicking the "docs button" in the top right hand corner and then pressing "take the product tour".
Filtering users to identify groups of a certain interest
This is the overall look of the page, this lists all of your users. It is simple, clean and easy to navigate around. It's not very useful to stare at a list of 5000+ users. You can't draw any meaningful conclusions from doing that. So what Intercom lets you do is drill down into subsets of your users to answer specific questions. You do this by using Intercom's filters. The filters are available on the sidebar on the left hand side of your user list.
How do they work?
Filters are contextual, so for each one you’ll see a different set of options on which to filter. For example, if you are filtering using the 'Signed Up' filter, the options are things like 'Signed up more than 10 days ago', 'Signed up less than 10 days ago', and so on. Whereas if you're filtering by something like 'Sessions', the options are things like, 'Sessions is greater than 5', 'Sessions is less than 5', etc.
One of the most powerful features of Intercom is the ability to create Auto Messages based on your filters. These can easily be combinations of complex filters. For example, if you wanted to send a message to all of your users that signed up more than 7 days ago, but have logged in more than 10 times and have less than 10 projects, your filters would look like the ones in the image above.
The idea of using intercom is having a simple way to connect and communicate with your users, being able to see who is using the product and being able to build and send targeted, personalized messages that drive conversation, It helps you to understand how your product is being used. Reach out to the right users for feedback.
Intercom makes it easy to identify certain segments of users like "active, but with no team mates." and talk to talk to them understand why they do what they do.
How Intercom can Help:
Understand how your product is being used. Reach out to the right users for feedback.
Intercom makes it easy to identify certain segments of users, like “active but with no team mates”, and to talk to them to understand why they do what they do.
Increase conversions by automatically reaching out to users after they sign up
The first few days after a user signs up are make or break. Intercom lets you create a simple communication schedule to ensure that every new sign-up gets individual attention.
Treat customers like humans. Reach out and offer help, let them contact you easily.
No more robotic auto responders or ticket numbers. Intercom makes it easy for customers to reach a real person, and for you to personally respond quickly.
Contact all your customers, or just a segment, with ease.
Nobody sets out to spam their users. But email marketing tools don’t give you much of an option. Intercom makes it easy to segment users, send them personal, relevant messages, and encourage them to reply.
I have only been scraping the surface of what Intercom can really do and look forward to diving deep and becoming the master of the program to help us with future and present projects within customer feedback and execution.
Users and Customers
See who your users are and what they do in your project.
Imagine having a live database of your users that’s lightning fast, easy-to-use, and always up-to-date. That’s Intercom.
Just tell Intercom what you want to know about your users. It will track them in real-time, and automatically segment them.
Send behavior-driven email and in-app messages
With Intercom you know who is using your product and how, so it’s easy to send incredibly contextual messages, to the right users, at the right time.
It’s simple to broadcast a single message or create a feed of triggered messages, freeing-up your developers’ time to work on your product.
Talk like people not Data points
Intercom connects who your users are, and their activity in your product, to every interaction you have with them.
With the complete picture it’s easy to personalize conversations and ensure every user gets the human touch.