So I have recently been introduced to Optimizely.com. Its a fantastic A/B testing site that is super simple to use.
Optimizely makes website optimization software for companies. The Optimizely platform technology provides businesses the ability to conduct A/B testing, Multipage, and Multivariate testing allowing them to make better data-driven decisions.
Its a very intuitive tool to use to create variations of experiments to try on your web page to try and increase various things such as clicks and sign ups etc.
Once the page loads up, you get the options for changing, editing and adding HTML to the page so you can create variations of experiments to test out on the website. Once submitted you can then track how both compare to one another.
As you can see from the image it is very simple to add HTML to the site where you can style new elements via CSS, in this case in our Header where I've just added a new <h2> element. The Options are endless to what you can do with Optimizely, you can create any amount on variations of your webpage to submit.
I look forward getting to grips with Optimizely properly in the near future for various projects, as it's a very simple tool to use which could make the difference of new users signing up to our site or more people clicking links.