The lessons were plentiful, the mistakes were hilariously obvious, the product was crap, the intent was genuine, the execution sadly lacking.
Mobile technology was nascent, social platforms were not so widely adopted. Timing was wrong. I didn't have the technical, design or product skills I have now. I didn't truly connect with the market.
But I have some unfinished business, and to address that I realised that someone else would need to continue my mission - their mission, with some help and guidance.
I'm pleased to say that someone will be my younger brother Ben.
He's a young, passionate adventure sports enthusiast - kayaker, climber, activity instructor, long boarder. He's a little illiterate (excuse his text speak, I will knock it out of him). Mostly, he's passionate, honest and determined and for me that's good enough. Everything else can be learned.
Ben inherits an existing community of 12,000+ adventurous people that are on Facebook and will reignite the activity around curation and distribution of the best adventure-sports related content from around the web, topical discussion and leverage the power of community to return value to its members - through exclusive offers, discounts, prizes etc. that community members will delight in.
As Ben gathers insights from his own experience and from interactions with the community, we'll start to plan what the next version of Fidgetstick should become...
A community hub?
An information repository?
A media sharing site?
Right now, we're not guessing. But we are hoping that by restarting the conversation, getting excited about the outdoors, being adventurous, pushing the boundaries, scaring ourselves, trying new things with new people, we'll figure out what challenges lie ahead. and how technical solutions can help.