According to video SEO experts, Simplified.TV,
Video is the richest, most engaging form of online content. It transmits the most information in the shortest amount of time.
Given a choice, most people prefer to watch a short video over reading a long page of text. With steadily cheaper equipment for production and ever greater bandwidth for delivery, online video content will represent 90% of web data by 2014.
What you probably didn't know is just how powerful video is for great SEO. Now think about , we want to appear high up in Google Search rankings, right?
We know Video SEO is powerful - Videos, properly submitted, are 53 times more likely to generate a first page Google ranking than traditional SEO techniques, according to a (not so) recent study by Forrester Research.
We know that the powers that be have a vested interest in the success of Video - Google owns Youtube, well, you knew that, right?
My Tip - make sure your videos and the pages on which they reside are indexed and submitted to search engines properly.
You should submit an XML sitemap for both your content permalinks and your videos which are identical (same title tags, descriptions etc.)
It's hard work keeping up to date with the ever changing world of SEO, video SEO, search engine submissions, video hosting. So, if in doubt speak to someone who is doing it - not experts - but people who are learning the lessons the hard way, through experimentation, testing, breaking things and measuring the results.