I had been kicking an idea around for quite some time, when I decided to do something about it. There's a fair bit of background that went into the idea, both things that I have been through that are bad and I wanted to correct and things that were untapped opportunities that I wanted to take advantage of. The result was DoubleDigg and its home on the web, www.doubledigg.com.
"So what are you going on about?" I hear you ask.
OK, well bear with me and I'll give you the low down.
1. Putting my skills to use
My background has always been agency side, doing great work for clients. I love working with customers and seeing the look on their faces when you go beyond expectations. It's like a drug to me and I whilst I am enjoying the other fascinating projects that I am developing, I don't want to lose touch with clients and new prospects for whom I could do a great job.
My skills have developed some-what, in different areas. My background was client services and commercial, then I moved into account management and then into sales. I was successful in all of these areas and don't feel I ever pigeon holed myself as anything specific. All I wanted to do was a great job. I moved from print, into retail marketing, POS & campaigns and then into retail furniture, fixtures and fittings. Over the past 3 years I have developed digital and interactive skills, mainly focussed around social media.
I went from small local projects, to large national projects to humungous global projects, worth millions of pounds. I was responsible for large complex teams of designers, project managers, developers, manufacturers, logistics and warehousing in delivering projects for my clients. But something wasn't quite right...
I enjoyed all of that, but became frustrated in the company I was working for and knew I could do a better job for my clients if I took ultimate control.
2. Learning from the mistakes of others
In all of my previous jobs, I got to the point at some stage where I knew I wasn't able to improve any further and the end result was that my clients suffered. I knew it was time to move on, until the last time, when I knew it was time to seize control and be responsible for my own success and ultimately the success of my clients projects by creating my own business.
I worked for a company that valued secrecy above transparency, valued bottom line profit over customer satisfaction, valued supply chain protection over staff development and morale. I would have to be different, I wanted something that was open, honest, social and transparent that valued happy clients and excellent performance above all else.
I recognised that the true value of an agency is to acknowledge that suppliers can be found easily these days - be they manufacturing partners, freelancers, or other service providers. They are all out there pushing their services to the extent that if you truly wanted to find them you could. No, the true value an agency brings is the investment made in training, managing, honing and developing the raw skills and expertise of these providers such that they can contribute successfully, often as one of many, to a project resulting in a delivery that exceeds expectations (but doesn't exceed the budget).
3. Providing Products and Service
I don't believe they are mutually exclusive. I wanted to create something that serviced clients first and foremost. A team and a system of processes that made digital project completion a collaborative and engaging series of personal interactions between customer and agency.
I also wanted to make it easy for customers to get certain products, when they wanted them, with minimum fuss and bother. So we created a series of popular, pre-defined products that could be purchased through a store environment. These products require work to be done, by people. But the process is so slick that the customer doesn't need to be bothered, it just happens and they get the results quickly, when they need them.
That's a great mix as far as I'm concerned and my clients love it.
That's what I want to be a part of. That's what I want to create. That's DoubleDigg.com
I'll be improving the DoubleDigg.com online presence over the coming weeks and you'll start to see our portfolio of works growing - in 3D, social media, blogging, content creation, web design and more. We already have a couple of core projects on the go, and we're really excited about what they will bring to the world. If you want a task done, it will be the perfect place to find a freelancer - hell, you can use mine, so you know what you'll be getting. I'll personally tell you who to use, for what purpose, give you training advice, communication tools and more. It's a no-brainer.
To supplement the more complex services we provide, we have also pulled together some nice off the shelf products, that can be purchased through our DoubleDigg store. You want 10,000 fans for your Facebook page or 500 high page rank links to your websites? No problem, we can do that and you'll be astonished how affordable it is. Take a look and let me know what you think of the products.