A momentous occasion in my world, as I have now left the security of a "day job" to concentrate my time, effort and the little cash that I have on evolving, developing and growing my my internet based businesses.
Perhaps. But this is now my moment, everything I have been dreaming about since I was a teenager - having the independence, responsibility and freedom to control my own destiny and career rather than relying on the abilities - and often inabilities - of others.
In my mind, this is the perfect time to be starting out. That said, I'm not just starting out. I have created and tested a concept that I believe will work, whilst maintaining by day job, and and am now able to put the learnings from that into a distinct strategic plan for the future. One that hopefully, as the economy climbs out of the sespit it is in, will only serve to strengthen and solidify the work me and my team put in now.
So, what am I working on?
Fidgetstick/ - adventure sports community
The main part of my time over the next 6 months will be spent on the redesign, redevelopment and relaunch of Fidgetstick/ (www.fidgetstick.com). Fidgetstick/ is an online community for adventurous people who love to take part in adventure sports and activities or believe they should be taking part and for whatever reason, can't do it enough, want to try new things or want to improve in different areas.
Fidgetstick/ is a noble gesture, one that stands for something greater than just a quick fix internet business. The team at Fidgetstick/ and our community believes that adventure sports are a symptom of a greater human need - to live a varied and adventurous lifestyle. A lifestyle that involves taking risks, reaching for something big and doing it with the best of intentions.
- Connections - Fidgetstick/ aims to make it really easy and intuitive to connect with people of similar interests - such that those connections assist you in achieving your own adventure goals and those of others.
- Participation - On a more macro scale those connections will assist in improving participation - through the forming of social connections and sharing resources such as equipment, knowledge and training. Fidgetstick/ will work tirelessly to breakdown the barriers to participation and retention.
- Content - Increase in participation leads to an increase in content generation, sharing and distribution - articles, photos, videos, blogs, forums, reviews etc. The valuable content will attract new members through search and viral means, creating a culture of growth and continuous improvement.
It all starts with getting out there (in the big wide world) and taking part, mucking in, having a go, challenging yourself and others. Break sweat, scare yourself and then come back and tell the community all about it.
The site will give information through community generated content or provide routes to the best information through the thousands of poor quality sources that exist. Fidgetstick/ will become the first port of call for adventure sports enthusiasts seeking information.
Fidgetstick/ needs to be a sustainable business entity in order to grow and survive, no question about that. Through the correct setup and planning, we have created a model that doesn't rely on traditional CPM/CPC ad campaigns in order to generate revenue. We have multiple revenue streams available, that can be activated at different stages, according to the growth and development of the site.
In these early days, it is imperative that our cause gets the backing from the commercial world. Such is the is the potential benefit to our corporate sponsors, we are encouraged and deeply grateful for the support we have received so far - but it can't end there. If your company wants to get behind our crusade, then now is the perfect time. Contact me for more information about how you can get involved firstname.lastname@example.org.
I am so excited about what lies ahead for this community and the team can't wait to get the Fidgetstick/ 2.0 site out there. We've had a lot of positive feedback about the current site, but this will blow that out of the water in every way.
Well, it's a bit early to goo into any great detail. Needless to say, I will be a busy boy. I am also working on a couple of other projects in the online gaming and traditional marketing services (with a twist!) industries. Watch this space for more updates.
So, there we go. All change in my world - what's going on in your world? I would love to hear your thoughts on what I've done, am doing and what you plan to do to live a more interesting, varied and personally gratifying life. Hit me back!